Could you tell us what you do at Food Music Group? Are there any upcoming events or releases we should watch out for?
At Food Music my job is essentially to make sure the brand and releases get the coverage they deserve. My role is quite varied but mainly involves planning and executing the Marketing & PR for the label alongside managing our online presence.
You also DJ under the name ‘Xhosah.’ What kind of vibe can we expect from one of your sets?
I also present a monthly show on Hoxton FM with Thick As Thieves which I’d recommend checking out. We’ve had guest mixes from Simba and Toucán so far and have A Lister coming on next month.
In addition to your projects, you have been working on a very crucial problem which affects many within the music industry—both fans and professionals—tinnitus.
How did you first hear about tinnitus?
Do you suffer from tinnitus or know of anyone who suffers from it? Can you elaborate on what they experience because of this condition?
What steps should be taken to raise awareness of tinnitus? Is raising awareness enough?
What is the role of DJs, musicians, venues and promoters in raising awareness and preventing tinnitus? Do you think there is enough support from the industry?
Could you tell us about your campaign, “Sounds For Life”? How did the campaign come to life and how was it received?
In my last year of uni myself and a good friend were heading up the university’s electronic music society called ‘Beats & Bass’. After my ear incident we spoke about how little our audience or even us knew about the dangers and decided to start a campaign that addressed this and spoke to our age group in a way that would resonate with them.
The campaign went down extremely well. We spent a day on campus playing a high pitched tone and explaining exactly what tinnitus was to students. We also gave free earplugs away on campus as well as venues across the city. Before long, we had received support from a number of notable DJs such as Huxley, Eats Everything and Shadow Child. The campaign was then picked up by BBC Devon who featured it on the BBC News site.
Any words of wisdom regarding tinnitus?
Don’t wait for a reason to protect your ears – you only have one set!
Just like Simon says don’t wait for a reason, buy some EarPeace here and protect your ears: http://uk.earpeace.com/
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