April 14, 2014

Guest Post – Lollapalooza Brasil

Lollapalooza Brasil

Some of the world´s best rock, indie, hip-hop, and electronic artists traveled to São Paulo, Brazil on April 5-6 for the last stop of the three-leg Lollapalooza South America Tour (Argentina, Chile). Saturday´s crowd of 80,000 sold out Interlagos racetrack, while Sunday hosted 60,000 festival goers. Notable performers of the weekend included: Muse, Arcade Fire, Soundgarden, Disclosure, Ellie Goulding, Nine Inch Nails, Lorde, Imagine Dragons, The Pixies, Kid Cudi, Phoenix, and Vampire Weekend, among others.


Interlagos – São Paulo, Brazil


Capital Cities started off the party with their daytime set at the Skol stage. Other notable rock performances of the day included Cage the Elephant, Julian Casablancas of The Strokes, Portugal. The Man, Imagine Dragons, Nine Inch Nails and Phoenix. 17 year-old New Zealand native Lorde stole the hearts of many Brazilians with her grammy-winning single ´Royals´ at the Interlagos stage. At the Perry stage, electronic producers/DJs Flume and Flux Pavillion played back-to-back sets of trap, chillstep, and moombahton.


Capital Cities at the Skol Stage

Rock, house, and hip-hop fans were equally pleased with the world-class talents of Muse, Disclosure, and Kid Cudi for the final slot of the evening.


Disclosure at Metropole Nightclub

Metropole in downtown São Paulo hosted a Saturday night after party with brothers Guy and Howard Lawrence of Disclosure. When you wear EarPeace, you can control the volume and simultaneously improve your auditory experience. While others get headaches and feel the pain of loud music, EarPeace hearing protection allows the individual to party until the early morning hours with one of the world´s premier electronic acts, Disclosure.


Pop sensation Ellie Goulding ran out on stage in a Brazilian soccer jersey and performed hit tracks like “Burn,” “Starry Eyed,” and “I Need Your Love” to please the afternoon crowd. Between Ellie and Lorde, São Paulo showcased a rich cast of female vocalists. The Pixies’ performance of ´Where Is My Mind’ and Soundgarden’s “Black Hole Sun” were unforgettable moments for any classic rock enthusiast. Vampire Weekend, Jake Bugg, and New Order also played entertaining Sunday shows in front of tens of thousands of screaming fans.


Baauer at the Perry Stage

At the Perry stage, Baauer, Krewella, and Axwell brought the heat to Brazil and gave the young electronic crowd a sound worth dancing for. Baauer closed his set with Brazil´s largest “Harlem Shake” known to date. Krewella´s punk/dubstep attitude brought arguably the most energy out of any EDM artist on Sunday and at one point declared to the crowd that it was okay for them to start a mosh pit.


Flume at the Perry Stage

Sunday´s headliner, Arcade Fire, showcased their skills at the Skol stage. Their adaptive styles, instruments and voices fused with classic Brazilian songs made for a perfect end to Lollapalooza Brazil, sending tens of thousands of fans home smiling ear to ear.

Other entertainment included the Skol Rock´n´Roller roller skating area, an interactive house of music sponsored by Pepsi, a ferris wheel, and a tent of São Paulo food vendors called the Chef´s Stage.


EarPeace talked to Philippe and Thomas, two students from France who wear ear plugs. After nights of clubbing in London and five days at Dour Festival in Belgium, they felt the effects of loud noise and decided to use hearing protection at concerts to control the volume. Amidst a sea of young Brazilian electronic music fans, it was inspiring to see these festivalgoers taking a stand for their health and a step toward EarPeace.


  by Benjamin S. Thompson

I am a student from the College of Charleston, South Carolina, and as a student who studies Audiology, I’ve learned how Noise-Induced Hearing Loss (NIHL) can permanently damage one´s hearing. When I wore my first pair of foam earplugs eight months ago, I was trying to solve a problem: ringing in my ears after a LOUD event. After wearing ear plugs to Camp Bisco 2013, an electronic music festival in upstate New York, I was hooked. This February, I organized and pioneered an event at my college titled “Decibel: Free Hearing Conservation Seminar”. Decibel included local music artists, an a capella group, and a presentation by a Doctor of Audiology. I am currently studying abroad in Brazil for the spring semester. This opportunity allows me to talk to Brazilians about EarPeace Brasil and spread awareness about hearing conservation to a country that loves loud music.

The post Guest Post – Lollapalooza Brasil appeared first on EarPeace.

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